If you are in the personal services business and miraculously managed to stay open after Covid, you may find yourself back to business as usual, or do you really?
A lot of businesses did go under, a lot also mismanaged loans and grants given during Covid to find themselves over leveraging and now ended up in a ton of debt and facing that tough decision to shut down. The fears are still lingering. If the government were to decide to pull a shut down again, will your business survive once again?
One thing is fur sure, there has definitely been a slow down in individuals attending school for personal services and that is a fact. For those that were able to keep their doors open, the ongoing struggle to find personnel is the number one cause of the decline in the business. We see it in all types of industries as a matter of fact, some decided on changing careers to something more recession proof because the personal services industry took a hit that still has many stumbling trying to get up from, and others just do not feel its worth the investment to go to school for it.
So what do you do to continue to survive? Once again it's time to pivot. Staying on top of the market is key, trying to bring the customer more value for the services you already provide, getting creative with your offerings and DO NOT, DO NOT discount your services. If anything at all, it's probably time to take a leap of faith and raise your prices January 1st.
For the massage industry there are a lot of affordable ways you can get creative. Here is a list of updated ideas you can explore as an add on to your practice to stay relevant. A great way to create value is to educate your clients on how combining services is a great way to reach their wellness goals.
You can add them little by little to eventually create a menu of services that your clients will appreciate. Adding new services is not only a great way to bring more value to your existing clientele, bring back some that fell off but also attract new ones.
Celluma Light Therapy
Heated Scraper
Infrared Blankets
Hypervolt Gun
Body Wraps
Local Cryo Therapy
Infrared Sauna Pod
Normatec Compression Therapy
